Abdiillah Media Exam

  1) What example is provided of why visual iconographies are so important? "Someone sitting behind a desk is not genre specific. However, add high key lighting, a modern mise en scene and a screen behind the character at the desk and the combination of media language choices creates an image we associate with a news broadcast." 2) What examples are provided of the importance of narrative in identifying genre? "example, in a soap opera it would not be unusual to see one of the story-lines follow a family having to deal with a domestic situation such as a member of the family having trouble with their boss at work. This type of story may also appear in a sit-com but the way the story develops and is dealt with will be different." So in a soap opera, it would be dealt with in a serious and practical way, but in a sit-com it would be dealt with light-heartedly and comically 3) What are the different ways films can be categorised according to Bordwell?  • Period or Coun...

  WWW: I like your answers to the first 10 questions – Breaking Bad is generally reckoned to be in the top three TV shows of all time and I thought the Martian was a decent film. Your answers show an understanding of the key concepts we have covered so far which is a good sign so now it’s about adding the depth and detail required at A Level – particularly if you want to aim for that A/A* grade. We’ll also develop your academic skills over the next two years in order to prepare you for university – it’s good to know that’s your aim from the beginning and an A grade in Media will certainly help you get a place at a very good university next year.   EBI: Two key areas to improve: firstly, one piece of work is missing as far as I can tell. Post the Reading an Image – media codes work or send me the link to it if I’ve missed it. The original task is here:  https://mediamacguffin12.blogspot.com/2024/09/migrain-reading-image-media-codes.html   The second thing is the lengt...

  In this advert there is a verbal code of "I am what I am" adding a layer of brand authenticity and perhaps to a younger adolescent audience. The fingerprints are a reference to 50 cents criminal past which is unusual for a brand to do. It creates a narrative of success from a fraught upbringing  50 cent is wearing a camouflage hat as part of his costume , which could be seen as a code for warfare and battle with highkey lighting illuminating his arm scar with both of these signs creating a sense of struggle and warfare In this advert there is a verbal code of "Explosive speed" which could mean  that wearing these shoes will give you the explosive speed. The technical code i s the use of lighting, it focusses strongly on the football player which could connote that wearing these shoes will make you the star of the pitch 

  Dominant :   The dominant reading for this advert is that Reebok is saying that even if you have made bad choices in the past, somebody can always come back and redeem themselves. This adds a layer of authenticity to the advert.  Negotiated :   The negotiated reading would be that Reebok is signifying 50 cent as somebody who is tough, been through a lot and a criminal. This is scene by the way he is wearing his cap and chain, with also the light shining on his scar. On the other hand, they are also bringing in an influx of audience as they had used a famous person (maybe younger audience) who would now want to buy the product. Oppositional :   Reebok are associating themselves with criminals and criminals such as 50 cent. "I am what I am" is saying that being a criminal is okay, and reebok as a brand is for criminals. Dominant :   The dominant reading for this advert is that Nike is saying that wearing their boots will transform you into a world class pla...