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Showing posts from March, 2025

Advertising: The representations of women in advertising

  Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? More ambiguity,    Ads started showing people in ways where you can’t always tell their gender or who they’re attracted to. It became more mixed and less clear. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were ...

Learner response

   1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-I started my exam off well during the initial first questions in which i scored well in, however EBI: I began to fall of during the later questions, especially in question 4 where I need to go into more depth and avoid surface level analysis  2) Read  the mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. The image of Stormzy. He's not looking at the audience, which is unusual for tour posters. This might show vulnerability, breaking away from the typical strong, tough black male image. However, he's also bare-chested, which could bring back the idea of black men being sexualised or overly masculine. The lighting on his face and chest highlights this mix of strength and vulnerability. 3) On a scale of 1-10 (1 = low, 10 = high), how ...