Advertising: The representations of women in advertising
Blog tasks: Representations of women in advertising The following tasks are challenging - some of the reading is university-level but this will be great preparation for the next stage in your education after leaving Greenford. Create a new blogpost called 'Representations of women in advertising' and work through the following tasks. Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s? More ambiguity, Ads started showing people in ways where you can’t always tell their gender or who they’re attracted to. It became more mixed and less clear. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Women were ...