Abdiillah Media Exam

  Paul Gilroy - blog tasks Go to our Media Factsheet archive on the Media Shared drive and open  Factsheet 170: Gilroy – Ethnicity and Postcolonial Theory . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or you can  access it online here  using your Greenford Google login. Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? Historically constructed, formed by colonialism, slavery, nationalist philosophy and consumer capitalism.  2) What does Gilroy suggest regarding the causes and history of racism? Race is not the cause, but is the product of racism. Racism is not a natural phenomenom. Natural race used as a way to legitimise oppression and slavery. 3) What is ethnic absolutism and why is Gilroy opposed to it? Line of thinking where we see humans as different ethnic groups, with a basis of human differentiation. He is against this as it is a...

  Y13 Baseline assessment: Learner response Well done on completing your Y13 Media baseline assessment - it's an important first step towards success in the exams next June. This also gave us the opportunity to revise two key topics that are likely to come up in those exams - Magazines and Radio. It's the nature of the two-year linear course that we will be assessed on topics that we may have originally studied over a year ago. As a result, it's vital that we build in revision activities and assessments across all nine types of media as we progress through Year 13.  The first part of your baseline assessment learner response is to look carefully at your mark, grade and comments from your teacher. Next,  read the mark scheme for this assessment carefully  and note in particular the anticipated content for each question.  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: ...

  Taylor Swift: Audience and Industries blog tasks Create a new blogpost called 'Taylor Swift: Audience and Industries blog tasks' and work through the following to complete your case study. Audience Background and audience wider reading Read  this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Examples: Julia Fox's fanbase. shut down after defending Alexander Wang post sexual assault contreversies, also Taylor Swift's "Swifties" and Nicki Minaj''s "Barbs" 2) Why did Taylor Swift run into trouble with her fanbase?  Ticket master system failed, leaving many fans unable to buy tickets. Led to outrage in her fans. Swift and Ticketmaster issued apologies. This affected real world U.S congress who had a hearing on Ticketmaster's monopoly showing how stan culture influences the real world. 3) Do stan accounts reflect Clay Shirky's ideas r...

Taylor Swift: Language and Representations blog tasks Narrative Go to  our Media Magazine archive  (issue  MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  At 15, Taylor had signed to Big Machine records in 2005, with her contract ending in 2018 they still owned the masters to her 6 first studio albums. Scooter Braun then purchased these masters for 300 million dollars and sold them to Disney's shamrock holdings under the condition he would still profit from them in 2020. Because of this, Taylor rerecorded two of her albums, Fearless and Red in order to take some power back. 2) Why did Taylor Swift choose to make the short film 'All Too Well'?  She has chosen to push her professional creative  boundaries for the sake of her art and her storytelling 3) What other examples are provided in the article of Taylor Swift us...

  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s advertising went from traditional in terms of being text heavy, to being more visual and creative due to the influence of television. Ads started using humour and irony, with dramatic visuals moving away from text campaigns. Score highlights this with the striking visuals, minimal text and appeal to masculinity, in an ex...

  1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to  our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Ordinary users upload their own content now: they are ‘produsers’ (producer-users) and ‘prosumers’ (producer-consumers). Content is published first and then filtered or judged later by audiences. So, success is measured by the number of views and the reaction of the ‘fans’ rather than the judgement and financial power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  We could argue that YouTube influencers encourage the spread of US cultural references, language and attitudes. This form of globalisation implies a dominance o...