Abdiillah Media Exam

   Advertising assessment: Learner response The Advertising & Marketing assessment was a great opportunity to keep learning the skills we'll need in next year's exams. The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense,  ask your teacher  - it's crucial we're learning from the process of assessments and feedback.  Learner response blog tasks 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Revise/ practice social and cultural contexts questions+ question focus 2) Read  the whole mark scheme for this assessment carefully . Identify at least  one  potential point that you missed out on for each question in the assessment. Question one points missed: Stereotypical ideals of beauty – slim, twenty-something, white. Snatched, paparazzi style shot – over-exposed subject, cele...

  Magazine front cover - Learner response Create a new blogpost called 'Magazine cover learner response' and complete the following tasks: 1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to.   WWW: You have created and submitted a production – including taking part in a photoshoot – and this will be a really valuable experience before starting the real coursework. The cover lines are appropriate for GQ magazine but otherwise there is a lot to learn here in terms of magazine conventions and print production standards.   EBI: Overall, this is a long way short of professional-level work in terms of a magazine cover and ultimately that is what we’re aiming for next year. The evaluation task to place your cover next to two real examples is designed to highlight this aim for professio...

  Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. 1) Look at the first page. What is colonialism - also known as cultural imperialism? Colonialism is when powerful countries took over other places and said their way of life was better. They tried to change local people and took their land. 2) Now look at the second page. What is postcolonialism? Postcolonialism looks at what happened after colonialism and how it still affects people today, especially around race and power. 3) How does Paul Gilroy suggest postcolonialism influences British culture? He says Britain still acts like an empire and blames immigrants for problems because it hasn’t accepted its past. 4) What is 'othering'? Othering means seeing people as different and not part of the main group...

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: What was Sephora trying to achieve with the campaign? Sephora wanted to celebrate Black beauty, and show how it is powerful. What scenes from the advert are highlighted as particularly significant in the articles? Scenes showing braiding, Black men in nail salons, and Black women using bold makeup are seen as powerful.  As well as YouTube, what TV channels and networks did the advert appear on? The advert appeared on BET, Bravo, and E!—all networks with large and diverse audiences. Why does the Refinery29 article suggest the advert 'doesn't feel performative'? Because it was made by Black people and featured people fr...

  Gender, identity and advertising: blog tasks David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gaauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"? Gauntlett mentions more women in strong roles and men shown as emotional or caring less traditional gender roles in TV, film, and ads. 2) How does Gauntlett suggest the media influences the way we construct our own identities? He says media gives people “tools” or ideas to help build their own identity, especially through role models. 3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Younger people accept modern values like equality more easily. Gauntlett sees this as a g...

  Create a new blog post called 'Advertising: Introduction to advertising blog tasks'. Read ‘Marketing Marmite in the Postmodern age’ in MM54  (p62). You'll   find our Media Magazine archive here  - remember you'll need your Greenford Google login to access. You may also want to re-watch the Marmite Gene Project advert above. Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? The ad tells a fake story about people being tested to see if they love or hate Marmite. It’s made to look like a serious TV show but it’s funny and silly. It has a beginning, middle and end like a story. It copies real shows to make people laugh. 2) What persuasive techniques are used by the Marmite advert? It uses comedy to get attention. It makes something boring like a food spread seem exciting. It surprises people with the idea of a Marmite gene. It also makes people think about if they are a lover or hater which gets them involv...