Advertising: Postcolonialism blog tasks

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 Create a new blog post called 'Advertising: Postcolonialism blog tasks'. Read ‘The Theory Drop: Postcolonialism and Paul Gilroy’ in MM75  (p28). You'll find our Media Magazine archive here - remember you'll need your Greenford Google login to access.

1) Look at the first page. What is colonialism - also known as cultural imperialism?
Colonialism is when powerful countries took over other places and said their way of life was better. They tried to change local people and took their land.

2) Now look at the second page. What is postcolonialism?
Postcolonialism looks at what happened after colonialism and how it still affects people today, especially around race and power.

3) How does Paul Gilroy suggest postcolonialism influences British culture?
He says Britain still acts like an empire and blames immigrants for problems because it hasn’t accepted its past.

4) What is 'othering'?
Othering means seeing people as different and not part of the main group.

5) What examples of 'othering' are provided by the article?
Newspapers blaming immigrants, old racist TV shows, and politicians making people scared of migrants.

6) What is 'double consciousness'?
It’s when someone feels like they have two identities and doesn’t fully fit in either.

7) What are 'racial hierarchies'?
It’s the idea that some races are better than others.

8) What examples from recent media products challenge the idea of racial hierarchies?
TV shows like Top Boy, I May Destroy You, and Brooklyn Nine-Nine show people of colour as smart and strong.

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