Collective identity and representing ourselves: blog tasks

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 Collective identity and representing ourselves: blog tasks



Complete the following tasks on your blog:

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
Advertising and Marketing: This created a new wave of ideaology, as now the media has begun to tell what people needed and wanted which revolutionalised how consumer goods were made.
Fashion, hair, and makeup have all been made increasingly important as the media puts a pressure on image.
This is due to during the later 20th century, people began having a stronger sense of self and felt the need to express themselves 

2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I resonate strongly with this statement, as I believe most people today to things purely to boost their own image. An example of this is on social media, people post things that they beleive will postively improve their image.


3) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

Baudrillard theory of media saturation says that society is overflowed with a constant flow of media messages, leading to a disconnected state between reality and how reality is represented. He argues as media content grows in size, it replaces authentic experiences with simulations of said experiences which creates a hyper reality where what is "real" becomes interchangeable from images and representations produced by media, making us unable to discern truth from the illusion of it



4) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

No

5) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I understand why "data-mining" is important but I agree with the notion that it is an invasion of privacy.



Task 2: Media Magazine cartoon

Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five simple bullet points summarising what you have learned from the cartoon about Gauntlett's theories of identity. Our Media Magazine archive is here.


Task 3: Representation & Identity: Factsheet blog task

Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. The Factsheet archive is available online here - you'll need your Greenford Google login to access. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:

1) What is collective identity? Write your own definition in as close to 50 words as possible.
Collective identity is a formation of people who share a collection of experiences, values and ideaology.=-]
[#

2) How does James May's Top Toys offer a nostalgic representation of Britain?

It is is advertised to an older audience, therefore the toys act as a medium of nostalgia for them.

3) How has new technology changed collective identity?

Technology has allowed people to stray from the traditional path of being a passive audience, since now they can actively engage and interact with content, through technology such as the internet.

4) What phrase does David Gauntlett (2008) use to describe this new focus on identity? 

People need to "pay closer attention to the ways in which media and technologies are used in everyday life".

5) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?

A collective identity was created where it is global, allowed to be enjoyed by other cultures.



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