MIGRAIN: Semiotics blog tasks

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 1) What meanings are the audience encouraged to take about the two main characters from the opening of the film?

The audience are encouraged to think of the two main characters as troublemakers who are up to no good


2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning?

During the beginning, the audience was encouraged to take the two main characters as troublemakers who were delinquents because of the signs given. Near to the end we find out the two main characters are deaf, and are not delinquents and this shows how signs are polysemic


1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?

The signifier - the thing that does the communication 

The signified - that which is communicated


2) What does ‘polysemy’ mean?

It means something has many meanings


3) What does Barthes mean when he suggests signs can become ‘naturalised’?

This is when we see something and we never consider it to have other meanings, something that is not polsymetic


4) What are Barthes’ 5 narrative codes?

hermeneutic code, proairetic code, cultural code, connotative code, and symbolic code.


1) Find two examples for each: icon, index and symbol. Provide images or links


Icon: In the case a pebble is being signified


.Index: 


Smoke to indicate fire


Symbol: 


These are culturally learned


2) Why are icons and indexes so important in media texts?

They allow the producer to connect and communicate to their target audience what they are selling

3) Why might global brands try and avoid symbols in their advertising and marketing?

Since symbols are culturally learned some people in the target audience may not have learned what the symbols mean and therefore the producer cannot communicate with them

4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?


5) Find an example of a media text (e.g. advert) that successfully uses icons or indexes to create a message that can be easily understood across the world.






















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