Y13 Baseline assessment: Learner response

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Y13 Baseline assessment: Learner response

Well done on completing your Y13 Media baseline assessment - it's an important first step towards success in the exams next June.

This also gave us the opportunity to revise two key topics that are likely to come up in those exams - Magazines and Radio. It's the nature of the two-year linear course that we will be assessed on topics that we may have originally studied over a year ago. As a result, it's vital that we build in revision activities and assessments across all nine types of media as we progress through Year 13. 

The first part of your baseline assessment learner response is to look carefully at your mark, grade and comments from your teacher. Next, read the mark scheme for this assessment carefully and note in particular the anticipated content for each question. 

Baseline assessment learner response

Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Strong responses for Q2 and Q3. Just sound knowledge for all CsPs in this paper to validate your arguments

EBI: For Q!- provide examples for each area of their mission statement. For Q3 consider other relevant theories to support your argument see mark scheme for further details

2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Inform: 
 politics, economics, crime, sport and entertainment. The BBC’s remit demands that it offers informative content to all audience demographics and this helps fulfil its remit for reaching teenagers and young adults with news content.

Educate:
Newsbeat story on a project highlighting street harassment of women which serves to educate both male and female listeners on the impact of harassment on victims.

Entertain:
Kiss radio and accessible website to the youthful audience.

3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:
  • Gerbner's Cultivation theory: useful or not useful? Why?
  • Useful, shown in the panic created. Mean world syndrome 
  • Mean world syndrome directly shown in audience
  • Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
  • Outdated, not useful. People aren't passive sponges.
  • Stuart Hall's Reception theory: useful or not useful? Why? Useful. Preferred reading was entertainment, oppositional reading was an invasion on earth was about to happen.
4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:


Intro: Both GQ and the Gentlewoman have stayed successful adapting to digital media and shaping brands

P1- Gq audience: Targets wealthy ABC1 . "New masculinity" E.g Robert Pattison and Jonathan Bailey

P2- GQ industry: Print fall, GQ moved online. YouTube and digital features, keeps brand relevant to younger audiences

P3- Gentlewoman audience- Niche feminist magazine. Prints Bi annually. Charges more. E.g Scarlet Johannesen

P4- Gentlewoman industry- Uses subscription, global reach to stay independent. E.g gentlewoman's club

Conclusion: Both magazines succeeded adapting differently. Digital media+ modern masculinity 

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in the summer.

I want to vastly improve my recall, analysis and evaluation skills

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