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Showing posts from November, 2024

MIGRAIN: Audience theory 1

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Audience theory 1: blog tasks Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model?  " Prof Bushman said: 'People who have a steady diet of playing these violent games may come to see the world as a hostile and violent place" This reminds me of the "mean world syndrome" which links with the hypodermic needle theory, which shows how the media affects our brain and thinking of the world 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  Some may say there was no reason to include "son of a single mother" and "violent video game addict" since it paints a negative view of these two demographics (single parents and gamers) . It links to the hypodermic needle since because of this people's views on single mothers and video gamers ma...

Narrative: blog task

  Read   Media Factsheet 14 - Telling Stories: The Media's Use of Narrative   and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  The narrative structure of, Fight Club, utilises elements of Todorov’s narrative theory. The text begins with equilibrium and descends into disequilibrium as it progresses, and during the end it descends into a new equilibrium 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 3) Provide  three  different examples from film or television of characters that fit Propp's  hero  character role. Breaking bad: Walter: The villain  Hank: The hero Jesse: The helper 4) Give an example o...

MIGRAIN assessment 1 - learner response

MIGRAIN assessment 1 - learner response Well done on completing your first A Level Media Studies assessment - it's an important first step in identifying our strengths and weaknesses in the subject so far. The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense,  ask your teacher  - that's why we're here!  Your learner response is as follows: Create a new blogpost on your Media 1 Exam blog called ' Assessment 1: learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is an excellent first assessment! Well done! Q1+2 are particularly good and show top level potential EBI- Q3 on genre: revise this topic, particularly on theories and the importance for producers 2) Read  the mark scheme for this assessment  carefully. Identify at least  one...

MIGRAIN: Audience classification

  Target audience profiling Media institutions are always looking for more detailed audience profiling – so they can target their product more successfully. These include VALS (values, attitudes and lifestyles) or Mosaic consumer classification. There's a  good PDF explaining the Mosaic consumer classification here .  Audience classification: blog tasks  Create a new blogpost called 'Audience classification' and w ork through the following tasks:  Read  Media Factsheet 232 -  Approaches to Studying Audiences.  You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also  access them online here if you use your Greenford Google login .  Read the factsheet and a nswer the following questions: 1) How is audience defined in the Factsheet? General term for all the people that consume a media product  2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media...