Industries: Ownership and control blog tasks
1) Briefly describe the production, promotion and distribution process for media companies. Production: This provides the audience with media products that they want Promotion: Identifies the target audience and creates marketing strategies Distribution: Makes it as easy as possible for the audience to access the media product 2) What are the different funding models for media institutions? ITV relies on income generated by advertisers, so they appeal to a large audience Sky One uses an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy. The BBC is a public service and uses licensing fees to be funded 3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. Disney is a family friendly bra...