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Showing posts from December, 2024

Industries: Ownership and control blog tasks

  1)  Briefly describe the production, promotion and distribution process for media companies. Production: This provides the audience with media products that they want Promotion: Identifies the target audience and creates marketing strategies Distribution: Makes it as easy as possible for the audience to access the media product 2) What are the different funding models for media institutions? ITV relies on income generated by advertisers, so they appeal to a large audience Sky One uses an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy. The BBC is a public service and uses licensing fees to be funded 3)  The article gives a lot of examples of major media brands and companies. Choose  three  examples from the article and summarise what the writer is saying about each of them.   Disney is a family friendly bra...

Cultural Industries: blog task

  Cultural Industries: blog task Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? It refers to the creation, production, and distribution of products of a cultural or artistic nature.  2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? They tend to be societies that support the conidtions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to continuously compete with each other to secure audie...

Audience theory 2

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? The media can influence antisocial behaviour to an extent however individual and societal influences are more important  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Yes young people are now learning from social media, for example tiktok challenges promoting dangerous acts  3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? The media amplified fear and panic during the 9/11 attacks, as a result people were more prone to blame a certain demographic for problems. 4) Read this  introduction to an academic...