Industries: Ownership and control blog tasks

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 1) Briefly describe the production, promotion and distribution process for media companies.

Production: This provides the audience with media products that they want
Promotion: Identifies the target audience and creates marketing strategies
Distribution: Makes it as easy as possible for the audience to access the media product

2) What are the different funding models for media institutions?

ITV relies on income generated by advertisers, so they appeal to a large audience

Sky One uses an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy.

The BBC is a public service and uses licensing fees to be funded


3) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them. 

Disney is a family friendly brand characterised by its world and distinctive characters. They have commiditised a "Disney universe" through the use of of merchandising and branded products, like Disneyland and the Disney Princess franchise. Parents feel that a Disney product will provide a good form of entertainment appropriate for children.

Marvel is associated with the superhero genre as the film production studio developed from its popular comic book publications. Marvel superhero films reinforce mainstream values around duty, sacrifice, personal responsibility and the need for the strong to protect the weak. Like Disney, the Marvel brand constructs a familiar and reassuring expectation for the audience. l

4) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?

The movie industry has invested enormous sums of money into 3D technology, in order to encourage audiences into cinemas. 

The BBC is reconsidering its funding structure now on-demand viewing is becoming more popular.

5) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?

Google now owns YouTube, and has revolutionised the way we access music and moving-image entertainment and information. 

Amazon, Netflix and Yahoo now create, produce and ‘broadcast’ their own TV shows, such as Transparent, Orange is the New Black and Community.

6) Do you agree with the view that traditional media institutions are struggling to survive?

Traditional media institutions are struggling to adapt as audiences shift away from traditional formats, making them to develop more creative strategies to attract and maintain viewers.

7) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape? 

Diversification and vertical integration help companies survive by giving them more ways to make money and control how their content is made and shared.

8) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?

I think that audiences will begin to gain increasing power as the media industry will become more and more saturated, leading to the audience wanting something new. Therefore, media industries would be forced to engage in variation which would show an increase in the power of the audience

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