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MIGRAIN: Audience theory 1

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Audience theory 1: blog tasks Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model?  " Prof Bushman said: 'People who have a steady diet of playing these violent games may come to see the world as a hostile and violent place" This reminds me of the "mean world syndrome" which links with the hypodermic needle theory, which shows how the media affects our brain and thinking of the world 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  Some may say there was no reason to include "son of a single mother" and "violent video game addict" since it paints a negative view of these two demographics (single parents and gamers) . It links to the hypodermic needle since because of this people's views on single mothers and video gamers ma...

Narrative: blog task

  Read   Media Factsheet 14 - Telling Stories: The Media's Use of Narrative   and answer the following questions: 1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  The narrative structure of, Fight Club, utilises elements of Todorov’s narrative theory. The text begins with equilibrium and descends into disequilibrium as it progresses, and during the end it descends into a new equilibrium 2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. 3) Provide  three  different examples from film or television of characters that fit Propp's  hero  character role. Breaking bad: Walter: The villain  Hank: The hero Jesse: The helper 4) Give an example o...

MIGRAIN assessment 1 - learner response

MIGRAIN assessment 1 - learner response Well done on completing your first A Level Media Studies assessment - it's an important first step in identifying our strengths and weaknesses in the subject so far. The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense,  ask your teacher  - that's why we're here!  Your learner response is as follows: Create a new blogpost on your Media 1 Exam blog called ' Assessment 1: learner response ' and complete the following tasks: 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW: This is an excellent first assessment! Well done! Q1+2 are particularly good and show top level potential EBI- Q3 on genre: revise this topic, particularly on theories and the importance for producers 2) Read  the mark scheme for this assessment  carefully. Identify at least  one...

MIGRAIN: Audience classification

  Target audience profiling Media institutions are always looking for more detailed audience profiling – so they can target their product more successfully. These include VALS (values, attitudes and lifestyles) or Mosaic consumer classification. There's a  good PDF explaining the Mosaic consumer classification here .  Audience classification: blog tasks  Create a new blogpost called 'Audience classification' and w ork through the following tasks:  Read  Media Factsheet 232 -  Approaches to Studying Audiences.  You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also  access them online here if you use your Greenford Google login .  Read the factsheet and a nswer the following questions: 1) How is audience defined in the Factsheet? General term for all the people that consume a media product  2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media...

Genre: blog tasks

  1) What example is provided of why visual iconographies are so important? "Someone sitting behind a desk is not genre specific. However, add high key lighting, a modern mise en scene and a screen behind the character at the desk and the combination of media language choices creates an image we associate with a news broadcast." 2) What examples are provided of the importance of narrative in identifying genre? "example, in a soap opera it would not be unusual to see one of the story-lines follow a family having to deal with a domestic situation such as a member of the family having trouble with their boss at work. This type of story may also appear in a sit-com but the way the story develops and is dealt with will be different." So in a soap opera, it would be dealt with in a serious and practical way, but in a sit-com it would be dealt with light-heartedly and comically 3) What are the different ways films can be categorised according to Bordwell?  • Period or Coun...

feedback and learner response

  WWW: I like your answers to the first 10 questions – Breaking Bad is generally reckoned to be in the top three TV shows of all time and I thought the Martian was a decent film. Your answers show an understanding of the key concepts we have covered so far which is a good sign so now it’s about adding the depth and detail required at A Level – particularly if you want to aim for that A/A* grade. We’ll also develop your academic skills over the next two years in order to prepare you for university – it’s good to know that’s your aim from the beginning and an A grade in Media will certainly help you get a place at a very good university next year.   EBI: Two key areas to improve: firstly, one piece of work is missing as far as I can tell. Post the Reading an Image – media codes work or send me the link to it if I’ve missed it. The original task is here:  https://mediamacguffin12.blogspot.com/2024/09/migrain-reading-image-media-codes.html   The second thing is the lengt...

Reception theory

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  In this advert there is a verbal code of "I am what I am" adding a layer of brand authenticity and perhaps to a younger adolescent audience. The fingerprints are a reference to 50 cents criminal past which is unusual for a brand to do. It creates a narrative of success from a fraught upbringing  50 cent is wearing a camouflage hat as part of his costume , which could be seen as a code for warfare and battle with highkey lighting illuminating his arm scar with both of these signs creating a sense of struggle and warfare In this advert there is a verbal code of "Explosive speed" which could mean  that wearing these shoes will give you the explosive speed. The technical code i s the use of lighting, it focusses strongly on the football player which could connote that wearing these shoes will make you the star of the pitch