Public service broadcasting

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 Public service broadcasting: blog tasks


Create a new blogpost called 'Public service broadcasting' and complete the following tasks:

Ofcom review of PSB in Britain

In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read the introduction to their report - pages 3-7. You'll need your Greenford Google login to view the document.

1) Look at page 3. Why is it a critical time for public service broadcasting? 

It may be a critical time for public service broadcasting due to shifting audience audience habits, which may prove a problem because existing frameworks instilled onto public service broadcasting may need to be changed or updated.

2) Read page 4. How has TV viewing changed in recent years? 

Audiences now want on demand viewing with more choice, and watch live media less. This is because they want to choose when they watch something and use more services like YouTube and Netflix while straying from traditional media.


3) Still on page 4, what aspects of PSB do audiences value and enjoy?

  • News: Broadcast news is considered accurate and reliable. 
  • UK Culture: PSB provides programmes that shows different aspects of culture.
  • Original UK Content: news, drama, and children's programming.


4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it. 

Viewers still spend over three hours daily watching live broadcast, half of live TV viewing time is spent on PSB, viewer requests for programmes on broadcasters’ on-demand services  rose by 65%,over five years, services like Netflix and YouTube are the strongest pillars of online viewing, mostly among young audiences.

5) Read the section on page 5 discussing the importance of PSB. Again, find the statistics and explain the value of public service broadcasting in Britain.

PSB supports the UK creative economy with the majority of production revenues, providing gogod quality, original UK content.

6) Look at the section on commercial challenges. How have revenues fallen for PSB channels?

declining advertising revenue (down 3.8% annually) and licence fee income (down 4% annually) 

7) Read page 6. What services increasingly play a role in our media lives in the digital age? 

Global streaming platforms like Netflix, YouTube, etc dominate and also audio services like music streaming and podcasts.
Goldsmiths report on Public Service TV

Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.

1) What does the report state has changed in the UK television market in the last 20 years?

Regulatiotn has changed it

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

Public service broadcasters should have prominent placement on platforms, receive retransmission fees, undergo regular content audits, and have their independent production areas monitored by Ofcom. 

3) What does the report say about the BBC?

It is important

4) According to the report, how should the BBC be funded in future?

Funding could come from a household fee, a Council Tax supplement, or general taxation with parliamentary conttrols.


5) What does the report say about Channel 4?

Channel 4 occupies a critical place in the public service ecology – supporting the independent production sector and airing content aimed specifically at diverse audiences.

6) How should Channel 4 operate in future? c

Channel 4 should increase its provision for older children and young adults
Channel 4 should nott bbe privatised
Channel 4 should continue experimenting within their platforms


7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

Public service content is also provided by Sky, streaming services like Netflix, and cultural institutions producing video content.

Final questions - YOUR opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?

Yes, it is funded well and is still widely considered trustworthy

2) Is there a role for the BBC in the 21st century digital world?

Yes I do think there is a role. For example BBC I player is very much widely used in the digital age

3) Should the BBC funding model (licence fee) change? How?

Yes, the BBC funding model should change because the younger audience will most likely not pay

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