Paper 1 learner response

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Create a new blogpost on your Media Exam blog called 'Media Paper 1 learner response' and work through the following tasks:

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW- A really impressive eam: clearly excellent revision and knowledge here
EBI- Just film industry+BBTL holding you back from A

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory: 
• this advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where
familiar tropes and imagery are used to engage with audience expectations around media products.
The advert works by explicitly connecting the watch to these well-worn ideas with the notion of
‘difference’ perhaps coming from the unusual foregrounding of the watch in the image which is
presumably a new model for the audience to desire.
Q2 (unseen text and CSP) additional point/theory/CSP reference: 
• both products appear to reinforce Van Zoonen’s notion of patriarchy with men represented as a
dominant force to a greater or lesser extent, reinforcing stereotypical ideas about the nature of male
identity to the audience
Q3 (music video) additional point/theory/CSP reference: 
• in terms of representing youth, this could be read positively (as smartly dressed) and
negatively (as gangsters)
3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration:  2/2 on this question

Vertical integration:  2/2 on this question

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.
• the film-makers made use of an elaborate poster campaign which was designed to differ
by region (eg called The music of my life in South America) in order to meet the demands
and tastes of specific audiences globally
• theatrical trailers of varying lengths were also released with a PG certificate to make them
widely available to a range of potential audiences globally
• the UK theatrical film trailer took up costly advertising slots in cinemas and on terrestrial
TV, and focussed heavily on the nostalgic elements of the film (80s soundtrack and mise en
scène styling) to grab the audience’s attention
5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

Revise blinded by the light, van zoonen and industry 

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