Taylor swift industry+Audience

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 Taylor Swift: Audience and Industries blog tasks


Create a new blogpost called 'Taylor Swift: Audience and Industries blog tasks' and work through the following to complete your case study.

Audience

Background and audience wider reading

Read this Guardian feature on stan accounts and fandom. Answer the following questions:

1) What examples of fandom and celebrities are provided in the article?

Examples: Julia Fox's fanbase. shut down after defending Alexander Wang post sexual assault contreversies, also Taylor Swift's "Swifties" and Nicki Minaj''s "Barbs"


2) Why did Taylor Swift run into trouble with her fanbase? 

Ticket master system failed, leaving many fans unable to buy tickets. Led to outrage in her fans. Swift and Ticketmaster issued apologies. This affected real world U.S congress who had a hearing on Ticketmaster's monopoly showing how stan culture influences the real world.


3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How? 

Yes, as stans share, create and comment on content. "roving reporters" Holding celebs accountable such as fans turning against Julia Fox and Matty Healy. This shows how fans colaborate in media production, traditional audience has ended.



1) What do Taylor Swift fans spend their money on? 

Taylor Swift fans spend their money on concert tickets, albums, and merchandise. They often buy several versions of the same album and limited edition items from her online store. Many also spend money on travel and accommodation so they can attend more than one concert on her tours.

2) How does Swift build the connection with her fans? Give examples from the article.

Taylor Swift builds strong personal connections with her fans by making them feel noticed and valued. She invites selected fans to secret sessions before album releases, often held in her own home. 

3) What have Swifties done to try and get Taylor Swift's attention online? 

Swifties try to get Taylor Swift’s attention online by posting pictures of their merchandise and album collections, showing receipts of what they have bought, and sharing emotional or creative posts about her.

4) Why is fandom described as a 'hierarchy'? 

fans gain higher status when they spend more money or show more dedication. Those who go to many concerts or get tickets near the stage are seen as more committed and “real” fans. 

5) What does the article suggest is Swift's 'business model'? 

Taylor Swift’s business model is based on fan desire and loyalty. Her success depends on fans wanting to prove they are her biggest supporters by buying tickets, merchandise, and albums

Taylor Swift: audience questions and theories

Work through the following questions to apply media debates and theories to the Taylor Swift CSP. You may want to go back to your previous blogpost or your A3 annotated booklet for examples. 

1) Is Taylor Swift's website and social media constructed to appeal to a particular gender or audience?

Taylor Swift’s website and social media are mainly designed to appeal to young women and teenage girls. The bright colours, personal tone, and focus on friendship and emotions reflect themes that attract this audience

2) What opportunities are there for audience interaction in Taylor Swift's online presence and how controlled are these? 

There are many chances for fans to interact with Taylor Swift online, such as commenting on posts, sharing fan art, and tagging Taylor Nation on social media. However, these interactions are carefully controlled.

3) How does Taylor Swift's online presence reflect Clay Shirky’s ‘End of Audience’ theories? 

Taylor Swift’s online presence reflects Clay Shirky’s idea of the ‘End of Audience’ because fans are no longer just watching her from a distance. They take part by creating content, sharing theories, and promoting her work online. This links to what i said earlier about stans and the ticketmaster scandals.

4) What effects might Taylor Swift's online presence have on audiences? Is it designed to influence the audience’s views on social or political issues or is this largely a vehicle to promote Swift's work? 

Taylor Swift’s online presence mostly promotes her music, tours, and brand. However, she sometimes uses her platform to share her views on social issues such as women’s rights, equality, and voting

5) Applying Hall’s Reception theory, what might be a preferred and oppositional reading of Taylor Swift's online presence? 

A preferred reading is that Taylor Swift is a genuine and empowering artist who values her fans and uses her fame for positive influence . An oppositional reading is that her online image is carefully controlled for marketing purposes and that her personal connection with fans is part of a strategy to sell more products and tickets.

Industries

How social media companies make money

Read this analysis of how social media companies make money and answer the following questions:

1) How many users do the major social media sites boast?

Meta has 2.96 billion monthly active users. LinkedIn has 900 million, x has 330 million since early 2019

2) What is the main way social media sites make money? 

The main way social media sites make money is by advertising. Companies pay to show their ads to users, the more pepole use the platform the more the site can make from advertisers

3) What does ARPU stand for and why is it important for social media companies? 

ARPU stands for average revenue per user. It is important because it shows how much money each user generates for the company. Social media companies use ARPU to estimate total revenue and to attract advertisers.

4) Why has Meta spent huge money acquiring other brands like Instagram and WhatsApp? 

Meta spent large amounts of money on its apps to gain more users, more meaning more people to show ads, meaning more money.

5) What other methods do social media sites have to generate income e.g. Twitter Blue? 

Social media sites make money via subscriptions and premium services. E.g Twitter Blue lets users pay for benefits like less ads longer posts and scurity. More revenue 

Regulation of social media


1) What suggestions does the report make? Pick out three you think are particularly interesting. 

Social networks should show a correction to everyone who say a post that was false
Platforms should explain why content is being recommended to each user
Social networks should limit micro targeted advertisig and make it illegal to exlucde people based on race or religion

2) Who is Christopher Wylie? 

Whistleblower revealing how cambridghge  analyctica used millions of facebook data for political campaigns

3) What does Wylie say about the debate between media regulation and free speech? 

Wylie says that regulating social media does not stop people from speaking freely. Freedom of speech does not mean you have a right to have your message amplified by algorithms.

4) What is ‘disinformation’ and do you agree that there are things that are objectively true or false? 

Disinformation is false or misleaing information that is spread intentionally to deceive others e.g covid vaccidine info. Yes there are objectively things that are true, a covid vaccine exists.

5) Why does Wylie compare Facebook to an oil company? 

Harmful content on the platform is like pollution. THe company doesnt profit from it, but the design creates negative effects that have real world consequence.

6) What does it suggest a consequence of regulating the big social networks might be? 

One consequence might be that some people move to niche social medias that promise free speech.

7) What has Instagram been criticised for?

Criticised for affecting mental health and body image. Algorithms show people perfect images creating pressure.

8) Can we apply any of these criticisms or suggestions to Taylor Swift? For example, should Taylor Swift have to explicitly make clear when she is being paid to promote a company or cause? 

Yes some of these ideas can be applied to TS. E,g she should clearly label promoted posts maing it clear to fans which prevents misleading or manipulative coercion 

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