Media Paper 2 mock exam - learner response
Media Paper 2 mock exam - learner response
This is the second of your vital learner response tasks following the full set of A Level Media mock exams.
Q1:
I described the poster clearly but did not fully apply narratology in a detailed way. I needed to mention an enigmas and stereotypes as i had forgotten and did not analyse how narrative conflict and character types combine to construct meaning.
Q2:
I explained post feminism but focused more on describing Horizon Forbidden West and The Sims FreePlay than evaluating the validity of the theory.
Q3:
I explained how social context affects GQ and The Gentlewoman but did not fully analyse audience response using theory such as Hall’s reception theory or cultivation theory.
Q4:
I covered audience and some industry points but did not fully integrate language and representation.
4)
Introduction
Define interactivity as audience participation through comments, sharing, user generated content and feedback. Define success as audience reach, brand identity, profit and cultural impact. Judgement that interactivity is important but not the only factor in success.
Paragraph 1:
The online form encourages participatory culture and blurs producer and audience boundaries. Taylor Swift’s social media constructs intimacy through direct address, personal imagery and identity themes which encourage fan engagement and self representation. The Voice website allows comments and community participation which supports Hall’s idea of negotiated readings and active audiences.
Paragraph 2:
Taylor Swift operates within conglomerate owned platforms which limit true interactivity because branding is tightly controlled. The Voice has financial difficulties which show that interactivity alone does not guarantee economic success. Convergence and digital distribution increase reach but ownership and control shape how much freedom audiences really have.
Post modernism
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