Abdiillah Media Exam

  Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyonce- "Why don't you love me" Parody of 1950s stereotypes. References the iconic 1950s Betty Paige Pan Am- Set in early 1960s highlighting on the lives of pilots and staff working for the Pan American Airline 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? There is a need for feminism, the Beyonce clip is channelling the third wave of feminism through a way of mocking the male gaze. There is definitely a need for feminism and both the media  texts do address sexism. It might seem that Beyonce is inviting sexism but she is inviting the male gaze and contro...

  Introduction to feminism: blog tasks Create a new blogpost called 'Introduction to Feminism' and complete the following tasks. Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Sexism had become normalised in modern day society so starting the project helps to understand sexism and how it can be prevented 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The Everyday Sexism project links to the concept of post-feminism since it answers the question: is feminism/post-feminism required in western societies. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology was essential as it allowed for stories to be shared anonymously, easily, and accessibly for everyone to read and write on them. 4) Will there be a point in the future when the ...

  Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to  our Media Magazine archive  to find the article. Complete the following tasks: 1) Why is representation an important concept in Media Studies? When we see something: a person, place, object or idea in a text it has been somehow mediated by the act of representation therefore showing the importance of representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media?    Through the same context, setting and selection of people in the frame, multiple captions or stories are able to be attached to the two pictures both negative or positive. For example, in the first image of Kate you could paint a picture that she is an alcoholic, as opposed to the second image. 3) Summarise the section 'The how, who and why of media representation' in 50 words. Representations are mostly shaped by the producer's choices to meet...

  1) What is regulation and why do media industries need to be regulated? Regulation is when a framework is instilled to control and shape media industries. For example,  preventing young people from obtaining material that  is unsuitable for them. 2) What is OFCOM responsible for? The OFice of COMunication (OFCOM) is responsible for regulating television, radio, telephone services and some aspects of the internet. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why?  1. Impartiality.- May be a way to skew and provide unnecessary influence 2. Protecting under-eighteens- Makes sure vulnerable groups are not preyed upon 3. Elections and Referendums- Makes sure elections and referendums aren't skewed by influenced audience 4) Do you agree with OFCOM that Channel 4 was wrong to broadcast 'Wolverine' at 6.55pm on a Sunday evening? Why?  Yes I agree with OFCOM because as state...

  Public service broadcasting: blog tasks Create a new blogpost called 'Public service broadcasting' and complete the following tasks: Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  It may be a critical time for public service broadcasting due to shifting audience audience habits, which may prove a problem because existing frameworks instilled onto public service broadcasting may need to be changed or updated. 2) Read page 4. How has TV viewing changed in recent years?  Audiences now want on demand viewing with more choice, and watch live media less. This is because they want to choose when they watch something and use more services like YouTube and Netflix while straying from traditional m...

  1)  Briefly describe the production, promotion and distribution process for media companies. Production: This provides the audience with media products that they want Promotion: Identifies the target audience and creates marketing strategies Distribution: Makes it as easy as possible for the audience to access the media product 2) What are the different funding models for media institutions? ITV relies on income generated by advertisers, so they appeal to a large audience Sky One uses an income from subscribers and may well invest in programming that attracts a loyal audience, who are more likely to invest in a long term subscription to guarantee early access to the shows they enjoy. The BBC is a public service and uses licensing fees to be funded 3)  The article gives a lot of examples of major media brands and companies. Choose  three  examples from the article and summarise what the writer is saying about each of them.   Disney is a family friendly bra...

  Cultural Industries: blog task Go to our Media Factsheet archive and open Factsheet 168: David Hesmondhalgh’s ‘The Cultural Industries’. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or  you can access it online here using your Greenford Google login .  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to? It refers to the creation, production, and distribution of products of a cultural or artistic nature.  2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? They tend to be societies that support the conidtions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to continuously compete with each other to secure audie...