Posts

Index

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Genre: Factsheets and genre study questions 7)  Narrative: Factsheet questions 8)  Audience: classification - psychographics presentation notes 9)  October assessment learner response 10)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11)  Audience theory 2 - The effects debate - Bandura, Cohen   12)  Industries: Ownership and Control 13)  Industries: Hesmondhalgh - The Cultural Industries 14)  Industries: Public Service Broadcasting 15)  Industries: Regulation 16)  Representation: Introduction to Representation 17)  Representation: Feminism - Everyday Sexism & Fourth Wave MM article 18)  Representation: Feminist theory 19)  Representing ourselves: Identity in th...

Representation: Feminism: Fourth wave feminism

Media Magazine  1) Summarise the questions in the first two sub-headings: What is networked feminism? Why is it a problem? Networked feminism is a new wave of feminism that tackles problems found on and outside the internet using the internet, it is a problem as the internet can provide a platform for inequality rather than a platform for marginilised voices. 2) What are the four waves of feminism? Do you agree that we are in a fourth wave of ‘networked feminism’?  1st wave: Suffragettes movement in the early 20th century 2nd Wave: 1960s-80s 3rd wave: 1990s-2000s- Focussed on reclaiming femininity 4th wave:  2000s-current- Internet age 3) Focus on the examples in the article. Write a short summary of  EACH  of the following: Everyday Sexism, HeForShe, FCKH8 campaign, This Girl Can. Everyday sexism: A campaign collecting day-to-day experiences of sexism, which raises awareness. He for she: A programme advocating for men to be more aware and involved in sexism bei...

Index

1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience theory 1 9) Audience theory 2 10) Ownership and control 11) Cultural Industries 12) Public service broadcasting 13) Industries: Regulation 14) Representation  15)  Introduction to feminism 16) Feminism and gender theory 17) Representation: Feminism: Fourth wave feminism 18) Representation: Feminism theory 19) Representing ourselves: Identity in the online world 20) Ideology: MM articles  

Collective identity and representing ourselves: blog tasks

  Collective identity and representing ourselves: blog tasks Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Advertising and Marketing: This created a new wave of ideaology, as now the media has begun to tell what people needed and wanted which revolutionalised how consumer goods were made. Fashion, hair, and makeup have all been made increasingly important as the media puts a pressure on image. This is due to during the later 20th century, people began having a stronger sense of self and felt the need to express themselves  2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I resonate strongly with this statement, as I believe most people today to things purely to boost their own image. An example of this is on social media, people post things that they beleive will postively improve their image. 3) E xpla...

Blog tasks: Ideology

  Blog tasks: Ideology Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. Represents a binary of rich vs poor, reproduces Marxist ideals that the upper class exploit and make sure that the lower classes are kept under control via state apparatuses. 2) What view of capitalist ideology is presented in the Hunger Games films? Capitalist ideology is parodied throughout the films and held under a critical view. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? 4) What is  YOUR  opinion on this topic? Do you think the media shapes our values and beliefs? Page 48:  They Live  - Understanding Ideology 1) What are th...

Feminism and gender theory

  Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? Beyonce- "Why don't you love me" Parody of 1950s stereotypes. References the iconic 1950s Betty Paige Pan Am- Set in early 1960s highlighting on the lives of pilots and staff working for the Pan American Airline 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? There is a need for feminism, the Beyonce clip is channelling the third wave of feminism through a way of mocking the male gaze. There is definitely a need for feminism and both the media  texts do address sexism. It might seem that Beyonce is inviting sexism but she is inviting the male gaze and contro...

Introduction to feminism

  Introduction to feminism: blog tasks Create a new blogpost called 'Introduction to Feminism' and complete the following tasks. Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? Sexism had become normalised in modern day society so starting the project helps to understand sexism and how it can be prevented 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? The Everyday Sexism project links to the concept of post-feminism since it answers the question: is feminism/post-feminism required in western societies. 3) Why was new technology essential to the success of the Everyday Sexism project? New technology was essential as it allowed for stories to be shared anonymously, easily, and accessibly for everyone to read and write on them. 4) Will there be a point in the future when the ...