Index

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1) Introduction to Media: 10 questions

2) Media consumption audit

3) Semiotics blog tasks

4) Language: Reading an image - media codes

5) Reception theory - advert analysis and factsheet

6) Genre: Factsheets and genre study questions

7) Narrative: Factsheet questions

8) Audience theory 1

9) Audience theory 2

10) Ownership and control

11) Cultural Industries

12) Public service broadcasting

13) Industries: Regulation

14) Representation 

15)  Introduction to feminism
16) Feminism and gender theory

17) Representation: Feminism: Fourth wave feminism

18) Representation: Feminism theory

19) Representing ourselves: Identity in the online world

20) Ideology: MM articles 

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MIGRAIN: Audience theory 1

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Audience theory 1: blog tasks Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model?  " Prof Bushman said: 'People who have a steady diet of playing these violent games may come to see the world as a hostile and violent place" This reminds me of the "mean world syndrome" which links with the hypodermic needle theory, which shows how the media affects our brain and thinking of the world 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  Some may say there was no reason to include "son of a single mother" and "violent video game addict" since it paints a negative view of these two demographics (single parents and gamers) . It links to the hypodermic needle since because of this people's views on single mothers and video gamers ma...
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MIGRAIN: Semiotics blog tasks

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  1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The audience are encouraged to think of the two main characters as troublemakers who are up to no good 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? During the beginning, the audience was encouraged to take the two main characters as troublemakers who were delinquents because of the signs given. Near to the end we find out the two main characters are deaf, and are not delinquents and this shows how signs are polysemic 1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? The signifier - the thing that does the communication  The signified - that which is communicated 2) What does ‘polysemy’ mean? It means something has many meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’? This is when we see something and we nev...
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My media consumption

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  Newspapers Which daily newspapers (if any) do you read?  Not applicable What sections of newspapers do you turn to first, and why?  Not applicable What sections do you never read, and why?  Not applicable What kinds of stories do you usually read and why?  Not applicable Do you, or someone else, buy the newspaper you read?  Not applicable Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others?  Not applicable Magazines What magazines (if any) do you buy regularly?  Why/why not?  Not applicable What sections of the magazines do you read and not read, and why?  Not applicable Television Approximately how many hours a week do you spend watching television?  3 hours, I sometimes watch an episode of a show that would be around an hour long 3 times a week. What device do you use to watch television?  My personal computer and phone mostly What times of day do you usually...
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