Advertising and marketing index

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 1) Advertising: Introduction to advertising

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Blog task: Score advert and wider reading

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  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s advertising went from traditional in terms of being text heavy, to being more visual and creative due to the influence of television. Ads started using humour and irony, with dramatic visuals moving away from text campaigns. Score highlights this with the striking visuals, minimal text and appeal to masculinity, in an ex...
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Y13 Baseline assessment: Learner response

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  Y13 Baseline assessment: Learner response Well done on completing your Y13 Media baseline assessment - it's an important first step towards success in the exams next June. This also gave us the opportunity to revise two key topics that are likely to come up in those exams - Magazines and Radio. It's the nature of the two-year linear course that we will be assessed on topics that we may have originally studied over a year ago. As a result, it's vital that we build in revision activities and assessments across all nine types of media as we progress through Year 13.  The first part of your baseline assessment learner response is to look carefully at your mark, grade and comments from your teacher. Next,  read the mark scheme for this assessment carefully  and note in particular the anticipated content for each question.  Baseline assessment learner response Create a new blog post called 'Y13 baseline assessment learner response' and complete the following tasks: ...
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Gentlewoman audience and industry

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  1) What does the article suggest is different about the Gentlewoman compared to traditional women’s magazines? It focuses on intelligent women, serious content, and simple design. It avoids gossip and beauty trends. 2) What representations are offered in the Gentlewoman? Women are shown as smart, confident, creative, and independent. They are not objectified or stereotyped. 3) List the key statistics in the article on the average reader of the magazine. Average reader is aged 30 to 45, highly educated, high income, works in creative or professional jobs. 4) What is The Gentlewoman Club? It is a social club for readers. It includes events, talks, and meetups in real locations. 5) What theorists does it suggest we can apply to the Gentlewoman’s club? Stuart Hall, Judith Butler, Henry Jenkins. Theories about identity, audience, and participation. 6) What does the writer of article suggest they are getting out of their relationship with the magazine? They feel inspired and...
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