Advertising and marketing index

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 1) Advertising: Introduction to advertising

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Magazines: Front cover practical project

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  Magazines: Front cover practical project The best way to learn the conventions of a media product is to create one. Your first task for the Magazines unit is to create an original front cover for an existing magazine. This will also help to prepare you for the cross-media coursework starting with your coursework teacher in July. Task: Choose an existing magazine and create a front cover for a new, original edition of your chosen publication. Previous year examples:  Magazine practical production: tasks Create a blogpost called ' Magazine practical task research and planning ' and complete the following tasks: Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three...
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Blog task: Score advert and wider reading

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  Blog task: Score advert and wider reading Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. How did advertising techniques change in the 1960s and how does the Score advert reflect this change? In the 1960s advertising went from traditional in terms of being text heavy, to being more visual and creative due to the influence of television. Ads started using humour and irony, with dramatic visuals moving away from text campaigns. Score highlights this with the striking visuals, minimal text and appeal to masculinity, in an ex...
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Collective identity and representing ourselves: blog tasks

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  Collective identity and representing ourselves: blog tasks Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Advertising and Marketing: This created a new wave of ideaology, as now the media has begun to tell what people needed and wanted which revolutionalised how consumer goods were made. Fashion, hair, and makeup have all been made increasingly important as the media puts a pressure on image. This is due to during the later 20th century, people began having a stronger sense of self and felt the need to express themselves  2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I resonate strongly with this statement, as I believe most people today to things purely to boost their own image. An example of this is on social media, people post things that they beleive will postively improve their image. 3) E xpla...
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