Advertising and marketing index

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 1) Advertising: Introduction to advertising

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Audience theory 2

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  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? The media can influence antisocial behaviour to an extent however individual and societal influences are more important  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Yes young people are now learning from social media, for example tiktok challenges promoting dangerous acts  3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? The media amplified fear and panic during the 9/11 attacks, as a result people were more prone to blame a certain demographic for problems. 4) Read this  introduction to an academic...
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Magazines: Front cover practical project

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  Magazines: Front cover practical project The best way to learn the conventions of a media product is to create one. Your first task for the Magazines unit is to create an original front cover for an existing magazine. This will also help to prepare you for the cross-media coursework starting with your coursework teacher in July. Task: Choose an existing magazine and create a front cover for a new, original edition of your chosen publication. Previous year examples:  Magazine practical production: tasks Create a blogpost called ' Magazine practical task research and planning ' and complete the following tasks: Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three...
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MIGRAIN: Audience theory 1

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Audience theory 1: blog tasks Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model?  " Prof Bushman said: 'People who have a steady diet of playing these violent games may come to see the world as a hostile and violent place" This reminds me of the "mean world syndrome" which links with the hypodermic needle theory, which shows how the media affects our brain and thinking of the world 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  Some may say there was no reason to include "son of a single mother" and "violent video game addict" since it paints a negative view of these two demographics (single parents and gamers) . It links to the hypodermic needle since because of this people's views on single mothers and video gamers ma...
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