Advertising and marketing index

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 1) Advertising: Introduction to advertising

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Magazines: Front cover practical project

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  Magazines: Front cover practical project The best way to learn the conventions of a media product is to create one. Your first task for the Magazines unit is to create an original front cover for an existing magazine. This will also help to prepare you for the cross-media coursework starting with your coursework teacher in July. Task: Choose an existing magazine and create a front cover for a new, original edition of your chosen publication. Previous year examples:  Magazine practical production: tasks Create a blogpost called ' Magazine practical task research and planning ' and complete the following tasks: Research 1) Use Google to research potential magazines that you could use as your brand/design for this project.  Create a shortlist of  three  potential magazines and upload an example front cover from each one. We recommend looking at lifestyle magazines or a similar genre as these are more achievable to re-create. 2) Choose  one  of the three...
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MIGRAIN: Semiotics blog tasks

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  1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The audience are encouraged to think of the two main characters as troublemakers who are up to no good 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? During the beginning, the audience was encouraged to take the two main characters as troublemakers who were delinquents because of the signs given. Near to the end we find out the two main characters are deaf, and are not delinquents and this shows how signs are polysemic 1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? The signifier - the thing that does the communication  The signified - that which is communicated 2) What does ‘polysemy’ mean? It means something has many meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’? This is when we see something and we nev...
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Collective identity and representing ourselves: blog tasks

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  Collective identity and representing ourselves: blog tasks Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' Advertising and Marketing: This created a new wave of ideaology, as now the media has begun to tell what people needed and wanted which revolutionalised how consumer goods were made. Fashion, hair, and makeup have all been made increasingly important as the media puts a pressure on image. This is due to during the later 20th century, people began having a stronger sense of self and felt the need to express themselves  2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I resonate strongly with this statement, as I believe most people today to things purely to boost their own image. An example of this is on social media, people post things that they beleive will postively improve their image. 3) E xpla...
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