Advertising and marketing index

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 1) Advertising: Introduction to advertising

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MIGRAIN: Audience theory 1

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Audience theory 1: blog tasks Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model?  " Prof Bushman said: 'People who have a steady diet of playing these violent games may come to see the world as a hostile and violent place" This reminds me of the "mean world syndrome" which links with the hypodermic needle theory, which shows how the media affects our brain and thinking of the world 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  Some may say there was no reason to include "son of a single mother" and "violent video game addict" since it paints a negative view of these two demographics (single parents and gamers) . It links to the hypodermic needle since because of this people's views on single mothers and video gamers ma...
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MIGRAIN: Semiotics blog tasks

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  1) What meanings are the audience encouraged to take about the two main characters from the opening of the film? The audience are encouraged to think of the two main characters as troublemakers who are up to no good 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? During the beginning, the audience was encouraged to take the two main characters as troublemakers who were delinquents because of the signs given. Near to the end we find out the two main characters are deaf, and are not delinquents and this shows how signs are polysemic 1) What did Ferdinand de Saussure suggest are the two parts that make up a sign? The signifier - the thing that does the communication  The signified - that which is communicated 2) What does ‘polysemy’ mean? It means something has many meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’? This is when we see something and we nev...
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Audience theory 2

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  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? The media can influence antisocial behaviour to an extent however individual and societal influences are more important  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples. Yes young people are now learning from social media, for example tiktok challenges promoting dangerous acts  3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics? The media amplified fear and panic during the 9/11 attacks, as a result people were more prone to blame a certain demographic for problems. 4) Read this  introduction to an academic...
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